Join us in Lisbon, Portugal for the 2026 Caldera Thrive Dealer Meeting. A celebration 50 years in the making!
Get ready for an unforgettable experience at the 2026 Caldera Thrive Dealer Meeting! This milestone event marks Caldera’s 50th anniversary, and we’re pulling out all the stops to celebrate in style with you at the heart of it. Whether you're a long-time partner or new to the Caldera family, this event has something for everyone. Expect valuable insights and engaging sessions focused on:
Learn about the hottest new innovations in the industry and how you can apply them to give your customers Comfort, Design and Performance.
The Watkins Wellness leadership team will be giving their perspective on the changing landscape and what it means for you and our industry.
No Caldera Thrive experience would be complete without our Annual Dealer Awards, and this year, it’s extra special. As we mark Caldera’s 50th Anniversary, we’ll be honoring the incredible dealers who’ve helped shape our brand into what it is today.
Join us for the event of the year for international Caldera dealers, where we will celebrate our achievements and plan for a successful year ahead together.
Come ready to learn from and with the best in the industry through practical and engaging sessions focused on sales, marketing, customer experience, and leadership. You will hear from experienced speakers who will share practical strategies and insights to help you and your team improve performance and drive results. Plus, enjoy plenty of networking and peer learning opportunities with fellow dealers from around the world.
We kick things off on Monday, February 2 with a full day of company and product updates. That evening, reconnect with old friends and meet new dealers while enjoying authentic Portuguese food and entertainment. The excitement continues with two full days of sales training led by the one and only Scott Iverson.
Agenda subject to change
I have been with Watkins Wellness for more than 37 years. I grew up in the rainy northwestern corner of the United States, and now live near Watkins Wellness, in sunny San Diego. For the past 24 years, I have served as a member of the Watkins Training Team, helping thousands of sellers the around the world.
I joined Watkins Wellness one year ago, bringing over 20 years of experience in the hot tub industry. My career has included a range of roles—from selling on the shop floor to owning my own retail store. For the past decade, I served as the UK Sales Manager for a major spa and swim spa manufacturer. I’m passionate about the industry and especially enjoy training new dealers. Outside of work, I enjoy playing golf which can be an infuriating way to relax!
The 2026 Caldera Experience Dealer Meeting is taking place at the Myriad by SANA Hotel in Lisbon, Portugal, February 2-4, 2026. Ideally located close to many popular attractions, such as Vasco de Gama Tower and Lisbon Aquarium, just 10 minutes from the airport, 4 minutes from the main train station in Lisbon, Gare do Oriente, and only 15 minutes from downtown Lisbon.
Arrive early or stay late; either way, you’ll benefit from the preferred hotel rate we’ve secured exclusively for 2026 Caldera Experience Dealer Meeting attendees.
Rates (breakfast and VAT included)
Single room: 195 € room/night.
Double room: 225 € room/night.
Click the links below for details regarding taxis, rental cars, and ride share services :
Find answers to common questions about the event, including who can attend, guest policies, registration fees, deadlines, hotel booking, and travel guidance—helping you plan your conference experience with ease.
The Dealer meeting is open to owners and sales managers. The Sales Training is open to everyone involved in daily sales. Please note that registration is required for both events.
Attendance is reserved for individuals directly involved in the spa business. Please note that the event is open only to participants aged 18 and over.
Yes, everyone attending the Dealer Meeting (not the sales training) may bring one guest to the evening event. Please include your guest’s name in the registration form. If your guest is also registered for the Dealer Meeting, you do not need to register them separately for the evening event. Additional attendees may be accommodated upon request, subject to a €110 participation fee.
There is no registration fee to attend the Dealer Meeting. The registration fee for the Sales Training is €220. You can benefit from Early Bird discounts if you subscribe in a timely fashion.
The Registration fee covers lunches for both days, dinner the first evening and training materials.
Registration closes January 5th, 2026. We recommend securing your spot early as places are limited. Please note that as of December 27, 2025, registrations can no longer be cancelled. All cancellations received after this date will be billed at full registration fee of €220 including the registrations made at the early bird rate.
Please book your hotel by December 27 to ensure availability preferential rates. After this date, rooms and pricing cannot be guaranteed.
Interpretation will be provided based on attendance for each language. We encourage early registration so we can plan accordingly. A minimum of 8 attendees per language will be necessary for translation to be feasible.
Business casual.
We advise you to arrive 1 day prior to the event as registration desk open at 8h30 the day of the events.
Dealer Meeting – Monday, February 2nd
Registration desk opens at 08:30, and the meeting starts at 09:00. It will conclude around 18:00, followed by an evening soirée.
Sales Training – Tuesday 3rd and Wednesday 4th, February
The event will be held at Myriad by SANA Hotel, located about 10 minutes from the airport. We recommend taking a taxi or Uber for the most convenient transfer.
Our team is happy to help. Please reach out to your Regional Sales Manager for any questions or send an email to calderaevents@watkinsmfg.com
